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Con Fusion
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onionbag blogger
Saturday 16 October, 2004


Come on in - water's lovely

South London 'leisure lifestyle' company Fusion is on the brink of signing a twenty five year lease to manage Brockwell Lido on behalf of Lambeth Council. We have been here before- eighteen months ago to be precise. As is the case with these corporate types, the crossing of the dots slows down the blue sky thinking process, which is a shame as there was almost no blue sky at the Lido last summer with all the confusion. In stepped Paddy Castledine and Casey McGlue yet again to resurrect a management partnership for one last fling after the past decade of short term leases and long term apathy from Lambeth Council.

The Lido generates enthusiasm from its users usually reserved for a football team. If you can manage a summer weekly regime of a 6.45 early morning swim then a 10am start on a damp and drizzly Autumn Saturday for the AGM of the Brockwell Lido Users (BLU) group is a mere paddle in the shallow end.

Blah blah blah bollocks, bugger off back to your blog

There's something extremely sad about seeing the Lido during the off-season; like a dying window box as winter approaches or an old cricketer leaving the crease for the final time, the falling leaves in the pool is a stark reminder that only six weeks ago I was stretching out the last of the summer with a Saturday morning swim. Sadly the sun cream was replaced this morning with spazzy eczema cream (too much worrying about the future of the Lido, amongst other things...).

It's not without a lot belief, hard work and good luck that the Lido is still standing. With the property developers edging ever closer from East Dulwich towards Brixton, this is a prime spot of land owned by a council looking for ways to 'maximise their funds.' BLU has been central to this, acting as a 'critical friend' for both the Council and Fusion during the previous painful three year consultation period.

Speaking at the meeting this morning was the comically named Peter Kay, Chief Executive of Fusion. Having told us that 'the lease is ready' and with the clock counting down to next summer and 28 weeks of essential repair work needed, why then the estimation that pen won't be put to paper until 'November at the earliest?'

Kay confessed that a delayed summer opening of 'around July' was most likely for next year. Exactly WHAT will be opened remains to be seen. The appeal of the Lido is the unique ambience that has been created by Paddy and Casey. Hippy shit bollocks, yes, but the reality of Lambeth's diverse population partying down at the Lido is an experience that Fusion would do wise to try and maintain.

Unlike the Lambeth Council model which could be characterised as too little too late, Fusion promise to make the Lido self sufficient. And here's the dilemma: Membership payment at the expense as pay as you go; promoting the Lido as part of the Fusion brand rather than a local pool and probably an end to the jazz cigarette laissez faire policy in the top corner as well.

When questions were opened to the floor, a young (ish) articulate and inquisitive, um, ...blogger asked Kay if there was a pricing policy in place for next summer:

'Yes there is.'

'Great – care to expand?'

'It will not be significantly higher than the current prices.'

'So we can expect to pay around a fiver for a swim next summer?'

'Blah blah blah inflation bollocks now bugger off back to your bloody blog, etc'

A critical friend indeed.

The AGM then became tangled up in committee matters and sounded more like a talking shop for a Guardian reading Third Way focus group than semi-naked hedonists who enjoy a summer swim.

After a heated mass debate, the BLU members cooled off skinny dipping in the sub zero temperatures. Yeah, right... You'll be telling me next that the lease will be signed by Christmas.

(click on thumbs to see large image)

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